Magento is the most SEO friendly ecommerce software, but you still need a search engine optimizer to assist you boost your Magento driven online store in search engines.
| This guide contains the most important SEO tips mentioned by SEO experts. (see references below). Many of our clients confirmed that the recommendations listed below helped them get more targeted traffic and better search engine rankings.
Below are 27 key points that will help in an easy step-by-step walkthrough to SEO optimization of your online store.
|1- WWW vs non-WWW: Because www.yoursite.com is not the same as yoursite.com and if you have different inbound links to both URLs, this could cause two problems:
First, some search engines might "think" that this is a duplicate content and penalize your site for this!
Second, splitting your links will affect your PageRank as PageRank is all about links, so if you have 1000 inbound links to www.yoursite.com and 500 inbound links to yoursite.com then you will have different PageRank for both URLs and you will lose valuable inbound links because they will be split into links for both URLs.
Use Google's Webmaster Tools to choose your "Preferred domain" .
Besides solving the WWW vs non-WWW problem this redirect prevents Magento from adding the SID query to your URLs.
|2- Run Google Page Speed and resolve reported errors (Specify Images Dimensions, Increase download parallelization, ...)|
|3- By default the logo is an <h1>, which is should only be on the front page, and on all other pages it should be no more than an <h3>.|
|4- Product name in an <h1>:On product pages, you should put the product name in an <h1>.|
|5- Do not use category paths in product URL.|
|6- If-Modified-Since HTTP header: Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since the last time the site was crawled. Supporting this feature saves you bandwidth and overhead. check it here: http://www.feedthebot.com/tools/if-modified/.|
|7- Make use of robots.txt and XML Sitemaps for Magento - : You can easily create an XML sitemap by using your Magento Administration Panel: Go to Catalog => Google Sitemap => Add Sitemap, choose a filename, path and store view, and then click on "Save & Generate". Add sitemap to your robots.txt file. See a good example of a magento robots.txt file .|
|8- GZip Compression - : Use this tool to check Gzip Compressed Content : http://www.whatsmyip.org/http_compression. You could enable it through .htaccess:
<IfModule mod_deflate.c> ############################################ ## enable apache served files compression ## http://developer.yahoo.com/performance/rules.html#gzip # Insert filter SetOutputFilter DEFLATE # Netscape 4.x has some problems... BrowserMatch ^Mozilla/4 gzip-only-text/html # Netscape 4.06-4.08 have some more problems BrowserMatch ^Mozilla/4\.0 no-gzip # MSIE masquerades as Netscape, but it is fine BrowserMatch \bMSIE !no-gzip !gzip-only-text/html # Don't compress images SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary # Make sure proxies don't deliver the wrong content Header append Vary User-Agent env=!dont-vary
You’ll need to uncomment the following line as well:
<?php ############################################ ## enable resulting html compression php_flag zlib.output_compression on
|9- Fooman speedster: Speed up your store by combining, compressing and caching JS and CSS. Download Fooman speedster|
|10- Magento Pagination: Like most other eCommerce platforms, Magento’s pagination techniques presents a set of issues.
alter the title tag of each page to prefix "Page  of…" so that each page contains a unique title tag.
|11- nofollow on paginated links : Dont Add nofollow to the paginated links on the results pages. This tells the engines not to flow link juice/votes/authority down into the results pages that desperately need those votes to help them get indexed and pass value to the deeper pages.|
|12- Canonical directive on paginated results : Dont Put a rel=canonical directive on paginated results pointing back to the top page in an attempt to flow link juice to that URL. You'll either misdirect the engines into thinking you have only a single page of results or convince them that your directives aren't worth following (as they find clearly unique content on those pages).|
|13- Conditional redirect when search engines request paginated results :Create a conditional redirect so that when search engines request paginated results, they 301 redirect or meta refresh back to the top page of results.|
Also remember that the "default" number of results shown is what the search engines will see; so make that count match your goals for usability and SEO.
|15- 301ing disabled products : Write a small script that keeps redirecting customers to related or similar items in case the product goes out of stock or no more available OR Use Velite (Mass) Redirect Module|
|16- Make mata titles unique : Many store owners are selling the same item and therefore they may use the same titles, keywords or description. To make your content unique, add your site title (or domain) at the end of your metas (eg: Dog Gone Smart Donut Dog Beds - Beds - dogsXandYcat.com) or use this: Keyword < Category | Website Title.|
|17- Avoid Category URLs that use queries : For Layered Navigation use static category URLs for better SEO scores. Avoid URLs that use queries (eg: ?dir=desc&p=clear&cat=15).|
|18- Do not use both Grid and List view : Avoid duplication content by disabling Grid or List view (do not use both).|
|19- W3C Markup Validation : Use W3C Markup Validation Service and resolve reported issues.|
|20- add nofollow directive to stop following unnecessary links : Another easy step to increase your Magento SEO is to stop linking to your login, checkout, wishlist, and all other non-content pages..|
|21- Related product links can be powerful for SEO, Always link prominently to products from the category parent.|
|22- Use Google & Microformats|
|23- Improve your images’ performance in search by giving Google as much information about your images as possible.|
|24- Avoid wrong page titles , use Google Webmaster tools ( follow Google HTML suggestions to identify changes that potentially increase your rankings in Google search results pages).|
|25- Use mod_pagespeed to improve the performance of your web pages when serving content with the Apache HTTP Server.|
|26- Implement rel="next" and rel="prev" in paginated series of content and help Google consolidates indexing properties.|
| 27- Add Canonical URL for CMS Pages via Layout XML (if Google Webamaster tools report duplication issues for CMS pages):
If you are looking for an in depth SEO Report for your website, just let us know, and we will be more than happy to assist you.